Privacy Policy

Privacy Policy for Atlas Hue

Atlas Hue ("we," "us," or "our") is committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) federally, and other applicable privacy legislation in Ontario, Canada. It also addresses our practices in relation to Google and Facebook advertising policies.

1. Application of this Policy

This Privacy Policy applies to the personal information we collect, use, and disclose when you interact with our Services, which include our website http://www.atlashue.com, our physical location(s) in Ontario, Canada, and any other means through which you engage with us (e.g., phone, email, social media, online advertisements).

2. What is Personal Information?

Personal information, under PIPEDA, means information about an identifiable individual. This includes, but is not limited to, your name, address, email address, phone number, vehicle information (make, model, year, license plate), payment information, and any other information that can be used to identify you.

3. Collection of Your Personal Information

We collect personal information when you:

  • Request a quote or make an inquiry: This may include your name, contact information (phone, email), and details about your vehicle (make, model, year) or property (for architectural tinting) to provide accurate service estimates.

  • Schedule an appointment: We collect your name, contact information, vehicle/property details, and preferred appointment time.

  • Make a purchase: We collect your name, billing and shipping address (if applicable), phone number, email address, and payment information (e.g., credit card details). Payment information is processed securely through third-party payment processors and is not stored on our servers.

  • Sign up for our newsletter or promotions: We collect your email address and, optionally, your name.

  • Interact with our website: We automatically collect certain information about your device and Browse activity using cookies and similar tracking technologies. This may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on our site, and demographic information derived from your activity.

  • Interact with our social media pages or advertisements (Google Ads, Facebook(Meta) Ads): When you click on our ads or interact with our social media content, we may collect information about your interactions. This includes information you provide directly through lead forms (e.g., your name, email, phone number) or data collected automatically through advertising platforms' tracking pixels (e.g., Facebook Pixel, Google Ads conversion tracking).

  • Contact us directly: Via phone, email, or in-person for customer service, inquiries, or complaints.

4. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

  • To provide and manage our Services: This includes scheduling and completing tinting services, processing payments, sending appointment reminders and service updates.

  • To communicate with you: To respond to your inquiries, send you quotes, confirmations, invoices, and other transactional communications.

  • For marketing and promotional purposes: With your consent, we may send you newsletters, promotional offers, and information about new products or services.

  • To personalize your experience: To understand your preferences and tailor our services and communications to your needs.

  • For advertising and analytics (Google Ads, Facebook Ads):

    • Google Ads: We use Google Ads to display advertisements to you. Google may collect information about your interactions with our ads and website, including through cookies and similar technologies, to measure ad performance and deliver more relevant ads. We do not share personally identifiable information with Google for advertising purposes unless you explicitly consent (e.g., if you choose to call us directly from an ad). We adhere to Google's data collection policies, which prohibit the collection of sensitive personal information for advertising.

    • Facebook Ads (Meta): We use Facebook Ads to reach potential customers. This may involve the use of the Facebook Pixel on our website, which collects data about your Browse and interactions to help us measure the effectiveness of our ads and deliver targeted advertising. If you engage with Facebook Lead Ads, we collect the information you provide in the lead form (e.g., name, email, phone number) directly. We comply with Facebook's Advertising Policies, including requirements for a clear privacy policy and obtaining consent where necessary, especially for lead generation. We do not request or collect sensitive personal information (e.g., health information, financial details, government identifiers) through Facebook Lead Ads without prior written permission from Facebook.

  • To improve our Services: To analyze usage patterns, identify areas for improvement, and develop new services.

  • For security and fraud prevention: To protect our business and our customers from fraudulent activities and unauthorized access.

  • To comply with legal and regulatory obligations: To meet our legal requirements under PIPEDA and other applicable laws.

5. Consent

We collect, use, and disclose your personal information with your consent, except where otherwise permitted or required by law. Your consent may be express (e.g., ticking a box, signing a form) or implied (e.g., providing your contact information to receive a quote implies consent for us to contact you regarding that quote).

You have the right to withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw consent, please contact us using the information in Section 10.

6. Sharing Your Personal Information

We may share your personal information with third parties only in the following circumstances:

  • Service Providers: We engage trusted third-party service providers who assist us in operating our business and providing the Services (e.g., payment processors, website hosting, email marketing services, analytics providers, advertising platforms like Google and Facebook). These service providers are contractually obligated to protect your personal information and use it only for the purposes for which we disclose it to them.

  • Legal Compliance: We may disclose your personal information if required by law, court order, or governmental regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such transfer and ensure the new entity adheres to similar privacy practices.

  • With Your Consent: We may share your information with your explicit consent or at your direction.

  • Aggregated and De-identified Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, such as marketing, analytics, and research.

7. Cross-Border Data Transfers

Your personal information may be stored and processed on servers located outside of Canada, including in the United States, by our third-party service providers. While your data is outside Canada, it may be subject to the laws of the country in which it is located, and may be accessible to foreign governments, courts, law enforcement, or regulatory agencies.

By providing us with your personal information, you understand and agree to this transfer, storage, and processing of your information outside of Canada. We ensure that our service providers adhere to data protection standards at least equivalent to those required by PIPEDA.

8. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Secure servers and data storage;

  • Encryption for sensitive data transmission (e.g., payment information);

  • Access controls and employee training on privacy and security;

  • Regular security assessments.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

9. Your Rights

Under PIPEDA, you have the right to:

  • Access your personal information: Request access to the personal information we hold about you. We will provide this information within 30 days, subject to certain exceptions.

  • Request corrections: Request corrections to any inaccuracies or incompleteness in your personal information.

  • Withdraw consent: As mentioned in Section 5, you can withdraw your consent at any time, subject to legal or contractual restrictions.

  • Complain to the Privacy Commissioner: If you believe we have not handled your personal information in accordance with PIPEDA, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, please contact us using the information in Section 10. We may require you to provide sufficient information to verify your identity before fulfilling your request.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete that information promptly.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Effective Date" at the bottom of this policy will indicate when it was last revised. We encourage you to review this Privacy Policy periodically for any updates. If we make significant changes, we will provide more prominent notice, such as by posting a notice on our website or sending you an email notification.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: info@atlashue.com

Effective Date: June 01, 2025